How BYD is Accelerating Sri Lanka’s Shift to NEVs
In a remarkable shift in Sri Lanka’s automotive landscape, BYD, the global leader in New Energy Vehicles (NEVs), is rapidly establishing itself as a dominant force. Since the easing of import restrictions in early 2025, the brand, distributed by John Keells CG Auto, has seen a significant surge in demand for its electric and plug-in hybrid vehicles. This early success signals a notable change in consumer preferences, with an increasing number of Sri Lankans embracing new energy mobility options.
BYD’s growing influence is particularly evident in the brand-new vehicle segment, where it has quickly captured a substantial market share. The brand’s diverse portfolio is resonating with a wide cross-section of consumers. The BYD SEALION 6, with its impressive 1,092 km combined range and advanced DiPilot intelligent driving assist, and the all-electric BYD ATTO 3, known for its 480 km real-world range and fast-charging capabilities, are leading this demand. Additionally, models like the compact BYD DOLPHIN and the premium BYD SEAL are becoming fast favorites, while the recently launched SHARK 06, a rugged plug-in hybrid pickup, is catering to a more adventurous segment of the market. This range of vehicles, from affordable entry-level options to powerful luxury models, demonstrates BYD’s strategic approach to meet the varied needs of Sri Lankan buyers.
The partnership between BYD and John Keells CG Auto is built on a shared vision for the future of mobility in Sri Lanka. Beyond sales, this collaboration is focused on building a robust foundation for long-term growth. The expansion of their physical footprint is a key part of this strategy, with new showrooms and after-sales service points planned for Ampara and Rathnapura. These additions will complement the existing locations in major automotive hubs like Colombo, Galle, Kandy, and Kurunegala, ensuring comprehensive support for customers across the country. Furthermore, the partnership is set to expand its offerings with the introduction of DENZA, the premium brand from the BYD Group, bringing advanced NEV technology and luxury to the Sri Lankan market. This move underscores the trust BYD has placed in John Keells CG Auto and their joint commitment to advancing the country’s transition to new energy vehicles.
Current State of the Sri Lankan Automotive Market
The Sri Lankan automotive market in 2025 is undergoing a fundamental transformation, driven by the recent lifting of import restrictions and a clear shift in consumer behavior. The market has become highly competitive, with a notable surge in the demand for electric and New Energy Vehicles. As of mid-2025, BYD has emerged as a significant player, particularly in the brand-new car and SUV segments, where it has quickly captured a leading market share. In the brand-new car market, while brands like Perodua still hold a strong position, BYD’s rapid growth indicates a strong preference for electric models among consumers. This trend is especially pronounced in the SUV segment, where BYD models like the ATTO 3 and SEALION 6 have gained a decisive lead.
While traditional internal combustion engine (ICE) vehicles, particularly from Japanese brands like Suzuki and Toyota, continue to hold a significant presence, the trajectory is clearly moving towards electrification. The dominance of Japanese brands, particularly in the used car market, is being challenged by the increasing availability and affordability of new EVs. The government’s push for new energy vehicles, including tax incentives and other policy changes, is further accelerating this transition. As a result, companies that were early to enter the EV space, such as BYD, are now poised to benefit from this evolving competitive landscape. The market is also seeing a rise in the popularity of SUVs and crossovers, a trend that BYD’s product lineup is well-equipped to capitalize on. As Sri Lanka continues its journey toward a more sustainable future, the automotive market is set to be defined by a growing preference for electric and new energy vehicles, with BYD at the forefront of this change.
